Robert Joseph McBride

Rejection - A Moving Story

2012-02-07T11:37:00.000-08:00

This is an appeal, not for a charity but for myself.

Please help if you can make this look good and/or amusing . . .

If you help out for free, I promise you can use the finished product as a portfolio piece.

Perhaps it will look something like this (rejected) original . . .

Thank you.

Paul Newman & The Greatest Ad of All Time

2012-01-21T04:19:00.000-08:00

On first viewing, you will think Paul Newman's wink-and-the-gun are the greatest moment of this advert. Maybe even his interpretation of the emotion 'shock', perhaps the grandmother who has a full emotional breakdown over the dropped birthday cake or even the fact that Newman is in a Japanese coffee advert at all?

However, over time you will realise that the real star of the show is . . . Dog-Pretending-To-Be-A-Human.

Sifteo Cubes

2011-11-09T14:51:00.000-08:00

I have no idea what these are but I want ten of them . . .

MOMA - Sifteo Cubes

Future Lions 2011

2011-11-09T14:46:00.000-08:00

Here is my entry for the Future Lions 2011, an augmented reality mobile app to encourage tourists to get the most of of their holiday in Ireland.

With Laura Merrigan.

The Radio Ad

2011-11-09T14:28:00.000-08:00

Breaking news . . . the eagerly anticipated recorded version of my Upstarts radio ad (& slightly less anticipated portfolio) are available now . . .

http://www.behance.net/gallery/ICAD-Upstarts/2442411

A huge thank you to Morgan Jones who donated his time and also credited me on his website, I think my advertising career may have peaked already . . .

http://www.morgancjones.ie/clip-of-the-week/emotional-appeal-on-behalf-of-icad-upstarts/

Upstarts- Brief Five

2011-11-05T08:33:00.001-07:00

Ogilvy asked us to bring together a campaign for Deep River Rock which capitalised on the celebratory feeling following Dublin's first GAA Football Championship for sixteen years.

Our campaign was announced with a version of the singing birthday card which featured commentary of the last sixteen seconds of the match - "16 seconds of pure football, brought to you by sixteen fluid ounces of pure water" - 16 fluid ounces being the size of the top-selling 500ml bottles (just about).

The campaign then asked fans to share their stories of where they were when they saw these famous sixteen seconds of football, before going on to back a campaign for those around the world to be able to access a live stream of the game online - "We were there, where were you?"

There is also a nice ambient piece included below . . .

Art Direction by Eamonn O'Boyle, Copy by Robert Joseph McBride

Decoded

2011-10-31T08:41:00.000-07:00

This is both the real deal and the way in which I will launch my autobiography across the streets of Dublin . . .

The Most Interesting Man In The World

2011-10-31T07:47:00.000-07:00

I'm not sure if I wish I'd made this ad or if I wish I was this man . . .

Upstarts - Brief Three

2011-10-31T07:19:00.000-07:00

Bloom asked us to promote West Coast Cooler as the "perfect drink for a sparkling night out".

We decided that spontaneity was a cornerstone to any great night out.

Our TV ad showed a girl being turned away from a bar for being dressed too casually, she then crosses the street to a downbeat bar inhabited by bearded old-timers. Ordering a West Coast Cooler, she borrows a shirt from one of the men and turns it into a dress*, marches back across the road, past the snooty female door attendant, and is greeted by a handsome guy at the bar. The final scene was a shot of the bearded man in his vest taking a sip and nodding to the barman "Hey Jack, you should order more of these".

West Coast Cooler - Think Cooler

Below are mood boards and a website where people can send in their attempts to achieve the dress-shirt look and a link up with the existing West Coast Cooler stylist . . .

* as inspired by this video . . .

Art Direction by Eamonn O'Boyle, Copy by Robert Joseph McBride

Wiley

2011-10-30T09:42:00.000-07:00

Ideally, whilst reading this blog, you will be listening to this on a loop . . .

Upstarts - Brief Six

2011-10-30T09:24:00.000-07:00

Irish International asked us to advertise the upcoming Upstarts exhibition.

Our idea was to send invites to the creative directors listing various events for the same date as the exhibition, creating conversation and generating interest in the date.

The final invite, sent after a month of reminders for events such as 'Dress Your Pet Day', was to be an art exhibition spoof with various stickers the exhibited work could be marked with.

Art Direction (& 95% Copy) by Eamonn O'Boyle, Copy (5%) by Robert Joseph McBride

Upstarts - Brief Four

2011-10-30T08:58:00.000-07:00

Week Four of the Upstarts programme and Bluecube wanted us to put together a Facebook creative for Donegal-based Organics For Us.

Our concept was based around a campaign to bring free milk back to schools, accompanied by the slogan 'Milk: The Original Soft Drink'. We felt the campaign would be something people would actively choose to back and was a perfect fit with an Irish organic dairy company.

The campaign spokescow was Daisy McMilky who, in the below screenshots, already has more Facebook friends than me.

Art Direction by Eamonn O'Boyle, Copy by Robert Joseph McBride

Tall Poppies

2011-10-30T08:08:00.000-07:00

For several of the Upstarts briefs, I teamed up with art director supreme Eamonn O'Boyle.

You can learn more about him here . . .

http://www.behance.net/mreamonn

. . . and here . . .

http://terminaluniqueness.wordpress.com/

. . . and see how blissfully happy we are together here . . .

(I am the slightly taller, slightly camper, slightly happier one)

We were labelled The Tall Poppies and have neither the means nor the motivation to come up with an alternative.

Life

2011-10-29T08:19:00.000-07:00

Here is my life in words and a picture . . .

Again, huge thanks to Laura McGovern (for the poster, not my life) . . .

The Spectacle

2011-10-29T08:10:00.000-07:00

http://www.icad.ie/events/2567/other.html

The ICAD Upstarts Exhibition kicks off on Thursday and brings to an end a fascinating six weeks.

I will be spending the time trying to convince the rest of the Upstarts that they still need me in their lives even though the course is finished. I will be breaking away occasionally to schmooze with creative directors who look like they have a weak interview process.

I will also be exhibiting this radio script, with masses of help from Judy O'Broin and Laura McGovern . . .

And available now - the actual radio ad itself featuring leading voiceover artist Morgan Jones . . .

http://www.behance.net/gallery/ICAD-Upstarts/2442411